By now we are all probably familiar with Facebook events from past event invites and our friends. Usually we simply put weather we will be attending or a comment to the host. The guest list includes friends and network but what if you were a business looking for exposure on a particular event your company was hosting and needed as much attendees as possible. How can Facebook event page help you? According to this article
“Creating events on Facebook can be an effective, low-cost way to market your business event but the devil is in the details”
Specifically in the more info section, in this section includes a quick description of the event as well as the registration link, include it several times with all caps as a call to action. With the where- be as specific as possible for example if its an online seminar say its online and give the link here. Time -set up your time zone, images- create two one for your thumbnail but when click expands and says more what the event is about, allow anyone to be able to comment.
Now you will see a difference in number of attendees based on how you promote it.
- Companies should share their event on their timeline to their fans with a compelling image and a call to action phrase.
- Create a registration page separately, share the link with you followers, a place where they can can talk more about it, add more photos and branding elements, and most important, capture leads from your registrations and RSVPs.
- Involve your presenters by tagging them and having them comment on the event page as well as promoting it to their audience.
- Keep your fans involved with updates of teasers of what is to come
- Export the event and link it to your other company pages as well as your email signature.
- Create some word of mouth excitement by encouraging customer participation on what they would like to see at the event.
- Leverage your time line cover photo to promote your event and link them back to the event page.
Basically it is all about the information, linking, updates and customer participation through social media.