Myspace, the social media burn out of the mid-2000′s, is making a comeback with the help of Justin Timberlake. While the entertainment-based social community site is geared towards entertainers, specifically musicians, many companies are dealing the question of whether to jump on the new platform. Social Media Examiner put together a good article on the figuring out if you should create a Myspace profile as a brand.
Disclaimer: if you are a musician, entertainer, or record label, disregard the rest of this article and get your profile created on Myspace. However, if you aren’t in the entertainment area, keep reading!
Currently when you sign up with the new Myspace, you have to put yourself into a category such as musician, photographer, filmmaker, etc… What you should focus on is the “brand” category. This is for the non-entertainers, and allows companies unrelated to the entertainment business a chance into the new Myspace.
Setting up your profile on Myspace is just like any other site, add your information and if you want to connect with Twitter/etc.. It’s also very similar to Facebook in the way you add posts/upload photos.
The only downside of the article is that it does not tie in very much brand discussion. I believe that most large companies should get on Myspace immediately, if nothing else but to hold their spot if Myspace takes off. However, it could become similar to Google+ and not gain that much traction. What the new Myspace has going for it is the ability of music management, especially for independent venues. However, this is a saturated market already, if Myspace wants to get the user base they are going to have to a really offer good features for both the entertainer/entertainee. As for the brand, I believe there is a market. If you are in the entertainment industry you should absolutely be on creating a profile and generating content. With their post system, this could really give brands a good platform to do content marketing, maybe even more so than Facebook. For the rest of the industries, it would be worth creating a solid content plan but whether it will be effective will rely on the growth of the new platform.
In conclusion, get on Myspace, establish a profile, and do metric testing, if it works – it works, if not, focus elsewhere.