Sports and pre-gaming have always gone hand-in-hand and now it seems marketers are jumping on the bandwagon. It is clear, the Super Bowl is one of the biggest sports events in the world. Beer, chips, and football, is the classic American combination. But over the past few decades the biggest stage for football players, has … Continue reading »
As you might have heard, Twitter recently acquired Vine. Vine is a video-sharing mobile service that allows you to create and share short, 6-second looping videos (think of a GIF). This new feature will mean that Twitter users (you don’t HAVE to have a Twitter account to use it, however) can share short clips of … Continue reading »
As a person who has previously worked in several small businesses who have worked with social media to gain awareness, this article has brought up some awesome points for small businesses that are looking to make an online appearance. However, you must remember that social media is NOT a source of advertising. It is a … Continue reading »
Ad Age has discovered that Twitter is where most online conversations are unfolding. Though that may seem obvious to a bunch of twenty-something students like ourselves who use Twitter to follow brands, news sites, and each other, while simultaneously documenting our weekends between the hours of 9pm and 2am – Twitter is the brand mentioned … Continue reading »
Social media is becoming the most prevalent place for business to market themselves to consumers, but how does what is posted affect the consumer and potential sales? For most companies and individuals, the main objective of marketing is to drive traffic to their store or site and encourage customer interaction and purchases. Therefore, “action” words … Continue reading »
With many companies getting their strategies ready for the year of 2013 which has just started, alot of companies are working on their strategies that will work. Take a look on the infographics, very visual and you would understand on the strategies that had been created and would work. After taking some look at the … Continue reading »
With the beginning of a new year always comes the heap of resolutions and bundles of promises of great changes to come. As individuals it is usually quite easy to pick our goals and take our vows. We devote ourselves to losing weight, traveling, spending more time with family or learning something new. This got … Continue reading »
Recently I came across an article, http://http://www.forbes.com/sites/marketshare/2012/02/13/the-lines-between-social-media-and-sports-continue-to-blur/, about a professional lacrosse team out of philadelphia that put their twitter handles on the back of their jerseys instead of their last names. Ever since social media has evolved into a mainstay in daily life I have been waiting to see how it will evolve in professional sports. … Continue reading »
In an article written by Mercury News, here, they explain how both customers and retailers are benefiting by their social media usage during this holiday season. Macy’s and Walmart were the two brands specifically mentioned, which post images of products to get customer feedback on order quantities, or even opinions of what should be featured … Continue reading »
Link to the article Have you ever wondered how much does your social media audience value? I found an article talking about how valuable is a social media audience. Some people think its really worth it, some don’t. I don’t have my own opinions yet, but after reading the article, I’ve lead on to one side. … Continue reading »
