What is Content Marketing? Content Marketing is a marketing technique that uses content to attract, acquire, and engage a specific target audience. Through the use of valuable content and including call to actions, content marketing can lead to profitable customer action. Content Marketing is not about selling your product or service to a consumer, but … Continue reading »
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Wading into Social Waters: 5 Steps for B2B Social Media Success
The marketing world has been revolutionized and reinvented in the last decade with the advent of Social Media. For many companies, the transition into digital media and marketing was easy; B2C companies quickly saw rampant success with social media marketing campaigns. For B2B companies, this new market meant exploring uncharted waters, with very little means … Continue reading »
Building Your Brand’s Story Online
Telling stories has been a part of human culture since the beginning of time. It is not always about the length of a story or the longevity of the story that makes a tale memorable. It is more about how a story makes one feel. Do you remember it? Does it make you question what … Continue reading »
Social Media Breathes New Life Into Branded Content
I was recently reading this article on Forbes.com. Here The article speaks towards the outbreak of social media and how quickly it has become a vital role in advertising and marketing. With every new type of technology we come across there are always some positive and negative ways of using it. Most importantly this article speaks … Continue reading »
Business Branding: 4 Ways To Set Your Social Media On Fire
In this article by Scott Levy, a Forbes contributor, explains how brands can stand out on various social media platforms and how to properly engage their consumers online. With every company scrambling to make a Facebook and Twitter account these days, it is hard to make your brand stand out. Scott discusses the four key steps that … Continue reading »
Advertisers are Pregaming for the Super Bowl
Sports and pre-gaming have always gone hand-in-hand and now it seems marketers are jumping on the bandwagon. It is clear, the Super Bowl is one of the biggest sports events in the world. Beer, chips, and football, is the classic American combination. But over the past few decades the biggest stage for football players, has … Continue reading »
Cnet/CBS debacle
A few weeks ago, at the end of this years consumer electronics show CNET was all set to give the Dish Network Hopper the best of show award when CNET’s parent company CBS forced them to give the award to another product because CBS was (and still is) involved in litigation against Dish due to … Continue reading »
Vine: Twitter’s New Video Feature and How to Use it as a Marketer
As you might have heard, Twitter recently acquired Vine. Vine is a video-sharing mobile service that allows you to create and share short, 6-second looping videos (think of a GIF). This new feature will mean that Twitter users (you don’t HAVE to have a Twitter account to use it, however) can share short clips of … Continue reading »
6 Steps to a Small Business Social Media Strategy
As a person who has previously worked in several small businesses who have worked with social media to gain awareness, this article has brought up some awesome points for small businesses that are looking to make an online appearance. However, you must remember that social media is NOT a source of advertising. It is a … Continue reading »
Shaping Your Brand’s Personality
As a manager of a brand, it is important to ensure that the personality of your brand is communicated clearly to your audience. However, often times the community reacts to and helps define the brand and its identity. In those cases it is important to understand what values the consumers hold to the brand in … Continue reading »
