Social Branding Workshop Fuad Panjali, Erik Ellingson, Chris Stevens, Julia Reagan, Megan Kremer, Jessica De Nova Introduction: In today’s marketing strategy, it is critical to incorporate and utilize social media platforms so you can interact and gain user input. It seems like every couple of weeks there is a new platform coming out that people … Continue reading »
What is Content Marketing? Content Marketing is a marketing technique that uses content to attract, acquire, and engage a specific target audience. Through the use of valuable content and including call to actions, content marketing can lead to profitable customer action. Content Marketing is not about selling your product or service to a consumer, but … Continue reading »
The marketing world has been revolutionized and reinvented in the last decade with the advent of Social Media. For many companies, the transition into digital media and marketing was easy; B2C companies quickly saw rampant success with social media marketing campaigns. For B2B companies, this new market meant exploring uncharted waters, with very little means … Continue reading »
Telling stories has been a part of human culture since the beginning of time. It is not always about the length of a story or the longevity of the story that makes a tale memorable. It is more about how a story makes one feel. Do you remember it? Does it make you question what … Continue reading »
Since being introduced in 2012, the term “frictionless sharing” has become more common. Up until its introduction, Facebook users were able to choose whether or not they shared content such as music, articles, and other activity. Now this choice has been eliminated in a number of apps, causing the same information to be automatically shared. … Continue reading »
Myspace, the social media burn out of the mid-2000′s, is making a comeback with the help of Justin Timberlake. While the entertainment-based social community site is geared towards entertainers, specifically musicians, many companies are dealing the question of whether to jump on the new platform. Social Media Examiner put together a good article on the … Continue reading »
I was recently reading this article on Forbes.com. Here The article speaks towards the outbreak of social media and how quickly it has become a vital role in advertising and marketing. With every new type of technology we come across there are always some positive and negative ways of using it. Most importantly this article speaks … Continue reading »
In this article by Scott Levy, a Forbes contributor, explains how brands can stand out on various social media platforms and how to properly engage their consumers online. With every company scrambling to make a Facebook and Twitter account these days, it is hard to make your brand stand out. Scott discusses the four key steps that … Continue reading »
Stipple is a new service that allows users to create interactive hotspots on their images. This new service has recently allowed for publishing on social media sites such was Facebook. A recent article explains how Stipple works and how it can now be integrated with Facebook. There are multiple tags that you can include on the image … Continue reading »
In an article by Clair Byrd for Business Insider, she describes how 2012 was a big year for social media, however even bigger were its faux pas’. “Facebook officially took over the world, Twitter collectively told the world they didn’t want to pay anymore by locking up their API, and Pinterest made everybody with time … Continue reading »
