Introduction In the world that we live in today everything revolves around the ability to have everything at our fingertips at a moments notice. Instant gratification is exactly what we have all come to know and expect. Needless to say, the same goes for any business and its customers. Thus, it is extremely important no … Continue reading »
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Group 6: Handling Negative Feedback
GROUP 6 Final Report: Handling Negative Feedback Since the ability to voice your opinions on brands is present, companies must know how and when to properly respond to their consumers. Although a brand may get a handful of praise and positive feedback, they must also know how to handle negative feedback when it strikes. … Continue reading »
Group 5 Workshop
The gaming industry is one of the fastest growing industries in recent years, and there are many ways for someone involved in the industry to use different social platforms to great effect. The gaming industry has three major companies with home consoles in competition. They are the Nintendo Wii and Wii U, the … Continue reading »
TD Bank Breaks Social Marketing Mold
Many brands choose not to use Google+ because of low engagement. TD Bank has now produced ninety six various videos to be published on new Google+ local pages for its different locations in New York City. These videos include interviews with the manages and on-site location footage of the stores. TD Bank is not buying … Continue reading »
Anonymous, Friend or Foe?
Reblogged from tje9885's Blog: http://mashable.com/2013/01/26/anonymous-hack-government-website-declares-war/ http://www.zdnet.com/anonymous-re-hacks-us-sentencing-site-into-video-game-asteroids-7000010384/ If you have been following the recent news in online happenings, you are most likely familiar with the hacktivist group, Anonymous. They are a “Legion” as the group’s motto claims, fighting for constitutional justice and internet freedom primarily within the United States. The group has incredible intelligence and their … Continue reading »
Protect Privacy on Facebook
ABC news recently released an article on Facebook privacy and the 7 things people should do in order to protect that privacy. Personally, I think if you’re using Facebook then privacy might not be at the top of your priority list in the first place. The first way is to change your name on your profile. … Continue reading »
Social Media and success in the Cosmetic Industry
The total revenue of cosmetics industry in the United States alone is 53.70 billion dollars and seems to growing. What does this mean for companies, who now have to focus on multiple platforms to attract customers? Well according to Estee Lauder, it means putting more money into digital marketing … Continue reading »
Bluefin Labs, now part of Twitter
Bluefin Labs has been acquired by Twitter. The TV analytics company has been in the game since 2008, providing a way to measure ratings on TV and see how well branding for platforms has been. So what exactly does this mean for Twitter? A lot. This partnership is going to open a lot of new … Continue reading »
Social Media Breathes New Life Into Branded Content
I was recently reading this article on Forbes.com. Here The article speaks towards the outbreak of social media and how quickly it has become a vital role in advertising and marketing. With every new type of technology we come across there are always some positive and negative ways of using it. Most importantly this article speaks … Continue reading »
Avoid Social Media Disasters in 2013
Chris Mayhew posted a wonderful short article titled “Avoid Social Media Disasters in 2013.” The reason I say it was wonderful is because it demonstrated real situations where a brand’s image was diminished due to it’s social media. As a big business, you are always in your customer’s eyes and social media puts you even … Continue reading »
