Comments for Social Branding

Comment on Group 6: Handling Negative Feedback by Esther Fox

Esther Fox — Mon, 25 Feb 2013 04:14:11 +0000

Thank you so much for linking to my Blue Belly BBQ blog post! Very thoughtful read.

Comment on Anonymous, Friend or Foe? by reaganjulia

reaganjulia — Mon, 18 Feb 2013 04:28:09 +0000

While Anonymous has done some good “eye for an eye” type of stunts and revenge on pedophiles, should we really be applauding people who break laws? Social media wise, you’re grasping at straws to make this connection. Anonymous isn’t a brand to be bought or sold, they’re a group of hackers. Plain and simple, they’re not what any company should be investing in, especially Reddit. Reddit and Anonymous aren’t friends and do not play well together.

Comment on Shaping Your Brand’s Personality by bryanpotts

bryanpotts — Mon, 18 Feb 2013 02:46:06 +0000

Your band personality usually defines what type of business you are as a whole. You want customers to be able to recognize your brand for what it is, and not something that was faked in order to increase sales. Being real with people allows them to develop a trust within the company, which in turn makes them come back again and again.

Comment on Vine: Twitter’s New Video Feature and How to Use it as a Marketer by bryanpotts

bryanpotts — Mon, 18 Feb 2013 02:44:05 +0000

Companies can use this successfully if they create ads that are more in the background of the main attraction. These videos will allow companies to branch off in order to attract consumers to their brand. 6 seconds is enough time to effectively get the message of what your company wants to advertise.

Comment on How Pinterest’s Etiquette makes the platform more enjoyable. by bryanpotts

bryanpotts — Mon, 18 Feb 2013 02:41:45 +0000

Every social media outlet seems to have some kind of etiquette policy in place. This allows for everyone to enjoy it without the worry of inappropriate material being posted. Creating the boards for companies to use allows companies to further exemplify what they are aiming to brand themselves as.

Comment on Social media a reinforcement of Anti-Social Behaviour? by bryanpotts

bryanpotts — Mon, 18 Feb 2013 02:38:32 +0000

I don’t think I entirely agree with this article. It’s just social media is meant for people express themselves, not be anti social. It defeats the purpose for someone to use social media and be anti social while using it. Meeting new people through a social media outlet does make them social, so in turn I don’t quite get the objective of making them anti social.

Comment on Avoid Social Media Disasters in 2013 by bryanpotts

bryanpotts — Mon, 18 Feb 2013 02:33:48 +0000

Good post. Being able to realize a social media disaster is key in trying to fix a problem. Sporting events generally showcase the biggest platform for companies to showcase their product or service. Having a successful social media strategy that doesn’t offend anyone is a good attribute to have in a companies back pocket. It’s a just a waiting game to see if companies will actually do this.

Comment on Social Media Breathes New Life Into Branded Content by bryanpotts

bryanpotts — Mon, 18 Feb 2013 02:29:27 +0000

Branding your company through social media is important to establish early. With social media being a dominant force within a marketing industry, it’s free and easily accessible. Companies should immediately try to make their social media presence felt in order to increase a loyal consumer base.

Comment on Bluefin Labs, now part of Twitter by bryanpotts

bryanpotts — Mon, 18 Feb 2013 02:25:34 +0000

TV analytic and Twitter should fit hand and hand. If twitter can successfully make this relationship work, then they can get the edge on a lot of companies. Sharing the data via Twitter will provide Twitter users with first hand information on the TV shows that they watch. Being able to see how effective marketing tactics actually are provides a company with the insight it needs to be effective on a long term basis.

Comment on Wading into Social Waters: 5 Steps for B2B Social Media Success by bryanpotts

bryanpotts — Mon, 18 Feb 2013 02:21:47 +0000

I thought the test and fail step was the most important. Reminds me of a trial and error kind of approach that should be utilized by more companies. This tends to smooth out the bumps of any plan in order to create the highest performance and easy success rate. Business to business relations should be able to test each other to provide the best services available to them.