Social Branding Workshop Fuad Panjali, Erik Ellingson, Chris Stevens, Julia Reagan, Megan Kremer, Jessica De Nova Introduction: In today’s marketing strategy, it is critical to incorporate and utilize social media platforms so you can interact and gain user input. It seems like every couple of weeks there is a new platform coming out that people … Continue reading »
Since being introduced in 2012, the term “frictionless sharing” has become more common. Up until its introduction, Facebook users were able to choose whether or not they shared content such as music, articles, and other activity. Now this choice has been eliminated in a number of apps, causing the same information to be automatically shared. … Continue reading »
In this article by Scott Levy, a Forbes contributor, explains how brands can stand out on various social media platforms and how to properly engage their consumers online. With every company scrambling to make a Facebook and Twitter account these days, it is hard to make your brand stand out. Scott discusses the four key steps that … Continue reading »
Stipple is a new service that allows users to create interactive hotspots on their images. This new service has recently allowed for publishing on social media sites such was Facebook. A recent article explains how Stipple works and how it can now be integrated with Facebook. There are multiple tags that you can include on the image … Continue reading »
The other day we discussed what companies should and shouldn’t share via their blogs. Of course Chick-Fil-A’s CEO’s views about gay marriage came up, and there was some debate on whether or not he should’ve said what he said. But this got me thinking what WE should be doing as far as personal branding and … Continue reading »
Social media platforms such as Facebook, Twitter, and blogging continue to dominate the marketing field and change the way companies are getting messages across to their customers. Specifically looking at Facebook, it is clear that geo-targeting has never been easier. If you want to learn about engaging your customers through Facebook, look no further, below … Continue reading »
With the beginning of a new year always comes the heap of resolutions and bundles of promises of great changes to come. As individuals it is usually quite easy to pick our goals and take our vows. We devote ourselves to losing weight, traveling, spending more time with family or learning something new. This got … Continue reading »
By now we are all probably familiar with Facebook events from past event invites and our friends. Usually we simply put weather we will be attending or a comment to the host. The guest list includes friends and network but what if you were a business looking for exposure on a particular event your company … Continue reading »
As the debris from ringing in 2013 clears and the social media channels have died down from #goodbye2012, #happynewyear and #2013, it is a perfect time to look at the top twitter trends of 2012. 2012 brought a lot of changes to the social media world and micro-blogging through Twitter helped to push out the information. Whenever … Continue reading »
In an article written by Mercury News, here, they explain how both customers and retailers are benefiting by their social media usage during this holiday season. Macy’s and Walmart were the two brands specifically mentioned, which post images of products to get customer feedback on order quantities, or even opinions of what should be featured … Continue reading »
