GROUP 6 Final Report: Handling Negative Feedback Since the ability to voice your opinions on brands is present, companies must know how and when to properly respond to their consumers. Although a brand may get a handful of praise and positive feedback, they must also know how to handle negative feedback when it strikes. … Continue reading »
Tagged with Social Media …
Wading into Social Waters: 5 Steps for B2B Social Media Success
The marketing world has been revolutionized and reinvented in the last decade with the advent of Social Media. For many companies, the transition into digital media and marketing was easy; B2C companies quickly saw rampant success with social media marketing campaigns. For B2B companies, this new market meant exploring uncharted waters, with very little means … Continue reading »
Business Branding: 4 Ways To Set Your Social Media On Fire
In this article by Scott Levy, a Forbes contributor, explains how brands can stand out on various social media platforms and how to properly engage their consumers online. With every company scrambling to make a Facebook and Twitter account these days, it is hard to make your brand stand out. Scott discusses the four key steps that … Continue reading »
How Pinterest’s Etiquette makes the platform more enjoyable.
Pinterest has an etiquette system for using their platform. They’re not difficult to follow, and there are only five. They are as follows: Be Respectful Pinterest is a community of people. We know that individual tastes are personal, but please be respectful in your comments and conversations. Be Authentic Pinterest is an expression of who … Continue reading »
6 Steps to a Small Business Social Media Strategy
As a person who has previously worked in several small businesses who have worked with social media to gain awareness, this article has brought up some awesome points for small businesses that are looking to make an online appearance. However, you must remember that social media is NOT a source of advertising. It is a … Continue reading »
Google+ Gives B2B Businesses a +1
We all knew that it would only be a matter of time before the almighty Google threw its hat into the social media ring. In the first year it existed, Google+ amassed an impressive following of 90 million people, which is quickly encroaching on LinkedIn’s 161 million user base. In today’s internet with Google reigning … Continue reading »
4 Ways to Get Your Brand Noticed
When you put your personal brand on Social Media networking cites, you are essentially placing yourself in competition with thousands of others claiming to provide the same thing as your brand. So how do you become the brand that people turn to when they need information of your sort? Your brand must offer something the … Continue reading »
Marketing Resolutions
With the beginning of a new year always comes the heap of resolutions and bundles of promises of great changes to come. As individuals it is usually quite easy to pick our goals and take our vows. We devote ourselves to losing weight, traveling, spending more time with family or learning something new. This got … Continue reading »
How to Promote Your Business Events on Facebook
By now we are all probably familiar with Facebook events from past event invites and our friends. Usually we simply put weather we will be attending or a comment to the host. The guest list includes friends and network but what if you were a business looking for exposure on a particular event your company … Continue reading »
Twitter 2012: A Year in Review
As the debris from ringing in 2013 clears and the social media channels have died down from #goodbye2012, #happynewyear and #2013, it is a perfect time to look at the top twitter trends of 2012. 2012 brought a lot of changes to the social media world and micro-blogging through Twitter helped to push out the information. Whenever … Continue reading »
