Posted in August 2012

Branding Paradigm Shift

Branding Paradigm Shift

In my previous post I discussed the upcoming issue of FastCompany and their section on social media.  There are two other great articles this week that drive home one concept: traditional marketing does not work in social media; brand management needs to change. Brand management needs to become brand engagement.  To achieve this brands must … Continue reading

Social Media Roadmap

Social Media Roadmap

Fast Company has an excellent section on its September issue: Social Media Roadmap.  It covers different areas and do’s and dont’s of which I will highlight some here starting with successful and failed social media efforts. But the one I think is the most important, is the section on simplicity.  As marketers we tend to … Continue reading

Customer comments = Advertising

Customer comments = Advertising

Just when you thought you had social branding and social media figured out, Australia’s Ad Board throws a very interesting curve ball that can have far reaching implications if other countries decide to adopt it. It ruled that Fan Comments on Brand Pages on Facebook constitutes ads and are therefore held to the same standards … Continue reading