Colors have the ability to influence a person’s feelings and provoke thought when making a decision. Companies now know the impact colors have when attempting to send a message about their brand and brand promise. The article and infographic “True Colors: What Your Brand Colors Say About Your Business” shares crucial knowledge on the topic of colors and branding.
Although the article and infographic are not especially current, the content remains relevant for an extended period of time due to its nature; colors have, generally, expressed and contributed the same feelings and meanings for several hundred years. It is also important to understand that the colors analyzed in the infographic and their definitions are those for organizations located and doing business in the United States. Varying international cultures sometimes do not share colors as a common meaning – a popular example being the color white as a sign of death in Asian and Hindi cultures. An excellent tool that can assist in this phenomenon can be found here.
In addition, it wouldn’t be a true blog without some kind of analysis. If the bloggers on this website had one thing in common, it would be that we are all enrolled in classes at Rochester Institute of Technology (RIT) in the ever-diverse and seasonal city of Rochester, New York. The colors of our college are orange and brown, with the exception of our athletic-wear being orange and black. According to the infographic, orange signifies excitement and ‘full of life’ and brown suggests a natural element and durability. Given that RIT hosts thousands of events each year and has a mission to be the nation’s most engaged campus, it may be safe to say that RIT values fun and enjoyable experiences. RIT also glorifies continuous innovation and protecting the environment. With initiatives to remove all plastic water bottles on campus and continue to be LEAD-certified, brown may also be a appropriate color for the RIT brand. All in all, the colors of the RIT brand successfully depict the goals and values of the college.
Thank you for reading and make sure to visit the infographic here!