The recent rise in popularity of sites like Instagram and Pintrest have drawn attention to the importance of being able to create quality visuals as a marketer. Unfortunately, not all marketers were created equally, and may not have all of the skills or money needed to create such content. A recent Hubspot article emphasized 13 tools that are not only awesome, but, best of all, FREE! One of the sites in particular, design-seeds.com, is revolutionizing the way people choose color schemes. The site basically takes photos with bold, striking colors and draws a palette from those photos. Each color scheme is creatively named after the content it is derived from; “winter chirp” being one of my favorite.
Now you might be thinking to yourself, “Why should I use these color-schemes; I know what looks good!” Great question! Chances are you didn’t go to school for design, and are by no means a color specialist. That’s where Design Seeds comes in. The owner of the site has nearly 20 years of experience as a color specialist for top companies such as Ford, Timberland and others. As illustrated in lhbrockbank’s post, colors can make or break you as a marketer and communicate a great deal to your potential consumers on a subconscious level. By having visual examples that represent each color palate, you are more easily able to get an understanding for how each palette will communicate particular emotions as well as drop-dead-sexy palettes that took you little more effort than a search to find (the search tools are pretty effective and allow you to search for a particular color or by theme).
It’s very important to maintain an idea of WHAT you are trying to communicate, however. Don’t arbitrarily choose a color scheme because it’s “pretty.” Make sure to use colors that reinforce your message. Remember, though a pretty color scheme is not the driving factor to a marketer’s success, visual appeal is often needed to capture your audience’s attention so that they take the time to read your awesome content! Happy color-scheming!