It’s the most wonderful time of year… for consumers. For marketers and businesses it can be daunting. Consumers are overwhelmed with ads, promotions, and deals. Even more so now thanks to the internet and social media; shoppers can shop and compare faster, and quickly move from brand to brand without giving it much thought. So how do you make your brand stand out through social media during the holidays?
I found an article with some 60 tips that can help brands not only manage, but be successful during the holiday season. I’ve outlined the ones I thought were the most interesting and creative. But you can see all of the tips here.
One of the tips I thought was pretty cool was creating a holiday microsite. This goes beyond coming up with a holiday logo or adding a holiday theme to your social media sites. This is actually creating a mini-site off of your main site with just holiday ideas, advice, specials, etc. You would of course have to have it easily accessible for consumers through your webpage, Facebook, and Twitter; but I think it is a great one-stop idea that makes consumers’ holiday treasures easier to find. This could probably only work for larger companies who have the inventory, manpower, money, and time to create the site. Plus, once the site is created it can be used for each holiday every year.
Another interesting idea brought up is bringing social media into the actual brick and mortar stores. We kind of touched on this in class the other day, and how retailers aren’t too fond of customers taking pictures. But if the store itself were to actually set up the camera for customers to use, they have a little more control. This would also guarantee that the photos would make it to the actual social media pages.
There were also several ideas involving Christmas morning. Including taking pictures of before and after of the Christmas tree and presents, picture of outside through the window, and favorite Christmas gifts. This get the consumers visually active and it lets them know that you still care about them even when the holiday rush is coming to an end.