Today social media is a tool that is almost necessary to use to establish your brand and gain more customers. With the number of channels available for promoting your brand with, it can be hard to choose all the right ones. However, there is one strategy that should be used: video.
In this article, Brafton Editorial discusses three of the biggest reasons to use video in a social marketing campaign. First, video is pervasive. More and more internet users demand video, and the average viewer watches over 1,000 minutes of video per month. And while people may doubt it, web video ads have impacted purchases. Additionally, social media sites such as Facebook and Twitter have video integration capabilities. It makes sense that these capabilities be taken advantage of by not only users, but brands as well. Video can help marketing campaigns on any of the social media sites. Lastly, video stands as a way of setting yourself apart from the pack. With Facebook and Twitter feeds cluttered with all of the posts from users’ friends and other interests, videos can stand out.
So, while it’s still early in the game, now seems like the time to jump onto the video bandwagon. Yes, people may find video ads annoying. But there are many people out there, including myself, that are open to the idea. Used correctly, it can certainly work well to help both establishing your brand, as well as getting customers more involved.