With the beginning of a new year always comes the heap of resolutions and bundles of promises of great changes to come. As individuals it is usually quite easy to pick our goals and take our vows. We devote ourselves to losing weight, traveling, spending more time with family or learning something new.
This got me thinking, what type of goals are businesses setting? And with the increasing importance of social media within the business and marketing plan, what social media marketing resolutions should businesses be making?
There’s a great article written by Harry Gold titled, “10 Social Media Marketing New Year’s Resolutions,” sponsored by Wildfire Interactive. Although the article stresses 10 different vows that every business must make, I’m going to talk about the five that I believe to be most important.
1. I vow to be more interesting. In life, if you are a boring person, people will not want to listen to you and even less people will want to be friends with you. The same is true for social media. So remember to post things that are interesting, funny, useful or entertaining and give people a reason to want to be part of your conversation.
2. I vow to have personality. Most people are using social media as an outlet to chat, share things that are happening in their lives and to be entertained, therefore you have to talk about more than your products and services. Don’t be afraid to show the human side to your business. Encourage your social media team to initial their posts when appropriate while remembering to stick to the brand image. Are you not sure what material is appropriate to share? Have a team brainstorming session over lunch, gather some ideas and then test them out!
3. I vow to share. Many businesses, within social media, only focus on the like or follow. They continuously forget about sharing. Presenting easily shareable information creates endless possibilities for businesses to reach way more individuals than those who like or follow them. So create more shareable info and encourage it!
4. I vow to be more generous. For those in the positions to make financial decisions, rethink your social media budget. Yes, signing up is free but creating a consistent message that suits your brand and reaches your target market isn’t; not to mention sponsored ads and promoted tweets. So give your team a little more to work with. This will not go to waste. A lot of material created for social media can be used across many outlets.
5. I vow to encourage. Social media does not have to be restricted to only those individuals within the social media department. Encourage your entire staff to become active on multiple different social media outlets of their own. Everyone has something to offer and you’ll never discover it until they discover it first.
Happy New Year and happy marketing!