With out a doubt, it is crucial for a brand to have a face or personality. Consumers like to associate themselves with a product or company that relates to their lifestyles or values. Let’s take Coca-Cola for example. Their personality is that every time you drink a coke you “Open Happiness”. By having a presence online and having great TV ads, they have created an identity in which people can find happiness and associate happiness with Coca-Cola.
Furthermore, because social media is prevalent in today’s modern world, it is essential for brands to reach their consumers online. In the article “7 Bold Ways to Build Brand Personality”,
“Social media and blogs account for 23% of all time spent online, and reach over 80% of Americans with an Internet connection.”
This statistic only shows how important it is for a brand to use social media tools and connect with their consumer online. Because consumers want to associate themselves with a brand, and often use Facebook, Twitter, and Blogging to communicate their thoughts and opinion, brands must be aware of how to portray their identity and show the “human side” of the brand. This article states 7 ways a brand can build their personality as part of their inbound marketing strategy.
The First tip that the article suggests to do to create brand personality is to act as a “human” when answering question from consumers. Creating a relationship is essential for building brand loyalty. Even though companies have a Facebook or Twitter, they are useless if there is no interaction with the consumer.
Second advice is to be VISUAL. “Experts estimate that including images, video or info graphics with your text posts increases engagement by 35% or more.” Consumers and viewers love visual content. It is said that companies or brands should post visual content 1/3 of the time. Think about, who doesn’t love looking at pictures?
Third, don’t force key words. Google has become smart in this aspect. Before PANDA and Google’s new algorithm, companies could use a lot of keywords unrelated to the topic just to boost their optimization. Make sure your key words are related to your topic or you might make consumers mad.
Fourth, make your about us page interesting. Some consumers actually look into what the company is all about. Adding videos, images, and readable content is key.
Fifth, connect with consumer and create a relationship. A company can boost their visibility if they actively blog and comment on other blogs and respond to comments left by the consumer.
Sixth, using humor most of time will attract your consumers. Let’s be serious, everybody loves to laugh, that’s why we follow those memes, and look at silly videos. However, the humor must be appropriate for the audience. Note, humor can be part of your strategy but not your main focus.
Seventh tip giving by the article, accept your mistakes. As a brand, if you make a mistake, take time to apologize to your consumers. Try to resolve the solution with the consumer