As you might have heard, Twitter recently acquired Vine. Vine is a video-sharing mobile service that allows you to create and share short, 6-second looping videos (think of a GIF). This new feature will mean that Twitter users (you don’t HAVE to have a Twitter account to use it, however) can share short clips of their life. As a marketer, you may wonder how your organization can use this new feature to its benefit. For starters, marketers can create short previews of video content available on its website to drive traffic. It also allows marketers to make their own infographics , which are all the rage, lately. Below are five key ways of how to use Vine to your company’s advantage:
1. Make content just for Twitter. Although you can use the short clips to preview existing clips on your site, it’s important to give followers a reason to follow you. For this reason, marketers will want to create original video content for different platforms, depending on each platform’s individual purpose.
2. Clarity is important. Remember, you only get six seconds to get your message across. You should be sure to decide which aspects are key to conveying your message. The last thing a marketer needs is wasted time on a video that sends a confusing message. Tactics similar to those for other visual marketing should be applied (check out the infographic guidelines on Content Marketing Institute’s website)
3. Be relevant. This means you’ve got to be on your feet and develop content quickly. Live events and content revolving around real-time events has greater potential be more relevant (and therefore more popular) than something produced on a random schedule.
4. Be recent. Your followers aren’t going to scroll very far in their newsfeed, so it’s important to use social media managers like CrowdBooster to tweet your videos at times that most users will be active on Twitter. This helps to reduce wasted quality content due to bad timing.
5. Balance is key. Although this new feature can be a useful tool for your brand, it’s important to vary the type of content you deliver to your followers. A lot of videos will get boring after a while just like nothing but text would.
By following these five tips as well as other guidelines for visual content, you can transform your company’s Twitter account from boring to dynamic!