tje9885's Blog

http://www.techwyse.com/blog/social-media-marketing/social-media-and-brand-management-challenges/

 

I found the above article very interesting.  It speaks to the fact that Social Media has had an incredible impact on what brand management means today and that it has what is most likely the biggest impact on changing the way we perceive brand management of any other event in business history.

 

The article states that when a company gets involved with social media, it can really help the brand.  In a very positive light, social media allows a company to be multi-faceted and involved on many frontiers of the internet in general.  It also speaks to say that more and more customers can be drawn in through being reached out to in the area that interests them, whether that be through Facebook, Twitter, FourSquare, Instagram, or even YouTube.  However, that said, the opposite is also true.  When a company does something wrong, or mis treats a…

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