When you put your personal brand on Social Media networking cites, you are essentially placing yourself in competition with thousands of others claiming to provide the same thing as your brand. So how do you become the brand that people turn to when they need information of your sort? Your brand must offer something the … Continue reading
Consumers in the United Kingdom are now experiencing a new kind of shopping experience provided and hosted by Selfridges, a high-end department chain founded in the early twentieth century. By collaborating with international brands and Headspace (modern meditation gurus), Selfridges now allows customers to shop without worrying about brands or the, sort of, noise pollution … Continue reading
Over the past few years several companies have tried to use QR codes in their marketing campaigns. Although a few of them have been successes most of them have been failures. A few of the reasons why QR codes fail are a good portion of the population does not know how to use them, marketers have failed to utilize them correctly, and that a good majority of the population don’t have … Continue reading
With out a doubt, it is crucial for a brand to have a face or personality. Consumers like to associate themselves with a product or company that relates to their lifestyles or values. Let’s take Coca-Cola for example. Their personality is that every time you drink a coke you “Open Happiness”. By having a presence … Continue reading
Social media is becoming the most prevalent place for business to market themselves to consumers, but how does what is posted affect the consumer and potential sales? For most companies and individuals, the main objective of marketing is to drive traffic to their store or site and encourage customer interaction and purchases. Therefore, “action” words … Continue reading
With many companies getting their strategies ready for the year of 2013 which has just started, alot of companies are working on their strategies that will work. Take a look on the infographics, very visual and you would understand on the strategies that had been created and would work. After taking some look at the … Continue reading
With the countless benefits of having a social media team that has the ability to effectively and easily communicate with customers, while maintaining an efficient relationship with other departments within a company is vital to a successful social branding effort. In the article, the the idea that companies are moving from using agencies as their … Continue reading
http://www.annarbor.com/news/as-twitter-incidents-multiply-michigan-athletes-sign-social-media-contract-and-try-to-avoid-controve/ This article looks into the positives and negatives of athletes in college sports that have a twitter or Facebook account. There are so many blow outs that come from a tweet or Facebook post that can seriously hurt an athletes reputation and even standing within their school. Multiple players have been suspended or even had their … Continue reading
With the myriad amount of loyalty programs out there, marketers are facing problems generating and retaining members. There are now more loyalty programs spanning numerous industries then ever before. Many shoppers are signed up for numerous programs, and out of 18 programs, most will only participate in 8 (Colloquy). There is concern that because of … Continue reading
With the beginning of a new year always comes the heap of resolutions and bundles of promises of great changes to come. As individuals it is usually quite easy to pick our goals and take our vows. We devote ourselves to losing weight, traveling, spending more time with family or learning something new. This got … Continue reading
