Posted in January 2013

4 Ways to Get Your Brand Noticed

4 Ways to Get Your Brand Noticed

When you put your personal brand on Social Media networking cites, you are essentially placing yourself in competition with thousands of others claiming to provide the same thing as your brand. So how do you become the brand that people turn to when they need information of your sort? Your brand must offer something the … Continue reading

No Branding, No Noise

Consumers in the United Kingdom are now experiencing a new kind of shopping experience provided and hosted by Selfridges, a high-end department chain founded in the early twentieth century. By collaborating with international brands and Headspace (modern meditation gurus), Selfridges now allows customers to shop without worrying about brands or the, sort of, noise pollution … Continue reading

QR codes: User beware

QR codes: User beware

Over the past few years several companies have tried to use QR codes in their marketing campaigns.  Although a few of them have been successes most of them have been failures.    A few of the reasons why QR codes fail are  a good portion of the population does not know how to use them, marketers have failed to utilize  them correctly, and that a good majority of the population don’t have … Continue reading

7 Bold Ways to Build Brand Personality

With out a doubt, it is crucial for a brand to have a face or personality. Consumers like to associate themselves with a product or company that relates to their lifestyles or values. Let’s take Coca-Cola for example. Their personality is that every time you drink a coke you “Open Happiness”.  By having a presence … Continue reading

5 Words that You Should Never Use in Sales or Marketing

5 Words that You Should Never Use in Sales or Marketing

Social media is becoming the most prevalent place for business to market themselves to consumers, but how does what is posted affect the consumer and potential sales? For most companies and individuals, the main objective of marketing is to drive traffic to their store or site and encourage customer interaction and purchases. Therefore, “action” words … Continue reading

Using Agencies versus Moving In House

With the countless benefits of having a social media team that has the ability to effectively and easily communicate with customers, while maintaining an efficient relationship with other departments within a company is vital to a successful social branding effort.  In the article, the the idea that companies are moving from using agencies as their … Continue reading

Athletes Using Social Media

http://www.annarbor.com/news/as-twitter-incidents-multiply-michigan-athletes-sign-social-media-contract-and-try-to-avoid-controve/ This article looks into the positives and negatives of athletes in college sports that have a twitter or Facebook account. There are so many blow outs that come from a tweet or Facebook post that can seriously hurt an athletes reputation and even standing within their school. Multiple players have been suspended or even had their … Continue reading

Creating lasting Loyalty Programs

Creating lasting Loyalty Programs

With the myriad amount of loyalty programs out there, marketers are facing problems generating and retaining members. There are now more loyalty programs spanning numerous industries then ever before. Many shoppers are signed up for numerous programs, and out of 18 programs, most will only participate in 8 (Colloquy). There is concern that because of … Continue reading

Marketing Resolutions

Marketing Resolutions

With the beginning of a new year always comes the heap of resolutions and bundles of promises of great changes to come. As individuals it is usually quite easy to pick our goals and take our vows. We devote ourselves to losing weight, traveling, spending more time with family or learning something new. This got … Continue reading