Pinterest has an etiquette system for using their platform. They’re not difficult to follow, and there are only five. They are as follows:
Pinterest is a community of people. We know that individual tastes are personal, but please be respectful in your comments and conversations.
Pinterest is an expression of who you are. We think being authentic to who you are is more important than getting lots of followers. Being authentic will make Pinterest a better place long-term.
Credit Your Sources
Pins are the most useful when they have links back to the original source. If you notice that a pin is not sourced correctly, leave a comment so the original pinner can update the source. Finding the original source is always preferable to a secondary source such as Image Search or a blog entry.
Tell Us How to Make Pinterest Better
We’re just getting started, so there are going to be bumps here and there. Let us know what’s working, what’s not. Even though we don’t always have time to respond to each and every email, we take your input seriously. You can get in touch with us anytime at http://help.pinterest.com/.
One of the most interesting rules on this is the “Be Authentic” section. It asks users to post content that is reflective of who they are as people and not to focus or worry as much on repins or likes. By asking this of their users, Pinterest can strive for a higher level of content then Twitter or Facebook. Although it is not a direct form of content control, it helps weed out content that does not fit with the type of environment that Pinterest wants to become. This can also be enforced through Pinterest’s fourth etiquette rule, encouraging users to report any objectionable content.
This works well with companies on Pinterest, as the company posts more content that does not have to do with their brand or products. For instance, Panera Bread has a Pinterest board called “Play Outside”, which has a focus on hobbies that are naturally outdoors. For a company, these types of postings have no direct connection to their brand or products, but they create a more interesting environment for Pinterest while also promoting a fuller brand personality for the company. In this example, Panera Bread is able to communicate to their customers about hobbies that pertain to the great outdoors, which gives the brand overall a more natural feel and gives the users a cool look at what people are doing for hobbies that include nature.
Another company that promotes interesting material is Whole Foods Market, with their board “Go Go Gadgets!”. There is absolutely nothing relevant about the natural foods market and gadgets, yet Whole Foods Market is able to make their profile more relevant by simply including content that people find interesting During my search for companies that were on Pinterest, I ended up getting caught into Whole Food Markets boards simply because they were interesting.
Pinterest’s etiquette has helped the platform become more driven towards content that is relevant to the user, and even companies have come to realize that they have to participate in this type of content sharing or they will not be accepted by the user base or the platform. And for social media, this is great, as it will give users even more reason to come back. Pinterest’s etiquette seems to have helped the platform become more enjoyable and focused, and users are able to believe that when they go on Pinterest they will find quality content.