How Pinterest’s Etiquette makes the platform more enjoyable.

Pinterest has an etiquette system for using their platform.  They’re not difficult to follow, and there are only five. They are as follows:

1

Be Respectful

Pinterest is a community of people. We know that individual tastes are personal, but please be respectful in your comments and conversations.

2

Be Authentic

Pinterest is an expression of who you are. We think being authentic to who you are is more important than getting lots of followers. Being authentic will make Pinterest a better place long-term.

3

Credit Your Sources

Pins are the most useful when they have links back to the original source. If you notice that a pin is not sourced correctly, leave a comment so the original pinner can update the source. Finding the original source is always preferable to a secondary source such as Image Search or a blog entry.

4

Report Objectionable Content

We do not allow nudity, hateful content, or content that encourages people to hurt themselves. If you find content that violates our Terms of Service or Acceptable Use Policy you can submit the content for review by pushing the ”Report Content“ link.

5

Tell Us How to Make Pinterest Better

We’re just getting started, so there are going to be bumps here and there. Let us know what’s working, what’s not. Even though we don’t always have time to respond to each and every email, we take your input seriously. You can get in touch with us anytime at http://help.pinterest.com/.

 

One of the most interesting rules on this is the “Be Authentic” section.  It asks users to post content that is reflective of who they are as people and not to focus or worry as much on repins or likes.  By asking this of their users, Pinterest can strive for a higher level of content then Twitter or Facebook.  Although it is not a direct form of content control, it helps weed out content that does not fit with the type of environment that Pinterest wants to become. This can also be enforced through Pinterest’s fourth etiquette rule, encouraging users to report any objectionable content.

This works well with companies on Pinterest, as the company posts more content that does not have to do with their brand or products.  For instance, Panera Bread has a Pinterest board called “Play Outside”, which has a focus on hobbies that are naturally outdoors.  For a company, these types of postings have no direct connection to their brand or products, but they create a more interesting environment for Pinterest while also promoting a fuller brand personality for the company.  In this example, Panera Bread is able to communicate to their customers about hobbies that pertain to the great outdoors, which gives the brand overall a more natural feel and gives the users a cool look at what people are doing for hobbies that include nature.

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Another company that promotes interesting material is Whole Foods Market, with their board “Go Go Gadgets!”. There is absolutely nothing relevant about the natural foods market and gadgets, yet Whole Foods Market is able to make their profile more relevant by simply including content that people find interesting   During my search for companies that were on Pinterest, I ended up getting caught into Whole Food Markets boards simply because they were interesting.

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Pinterest’s etiquette has helped the platform become more driven towards content that is relevant to the user, and even companies have come to realize that they have to participate in this type of content sharing or they will not be accepted by the user base or the platform.  And for social media, this is great, as it will give users even more reason to come back.  Pinterest’s etiquette seems to have helped the platform become more enjoyable and focused, and users are able to believe that when they go on Pinterest they will find quality content.

4 thoughts on “How Pinterest’s Etiquette makes the platform more enjoyable.

  1. I agree that the Pinterest Etiquette has definitely helped the platform to become more enjoyable. I think that by companies creating boards such as the Go Go Gadgets, it helps to gain different customers for the company. By creating this board it may encourage more people to shop at whole foods.

  2. It’s very smart that companies have boards that do not relate to products they sell. It makes a company seem more human. People are able to relate and connect better with a brand, if they share common hobbies or interests. In regards to etiquette, I think Pinterest is trying to make a fun and light social media experience. Their are so many other websites that are full of peoples opinions and complaints. Pinterest is a place where people can be creative and share their hobbies.

  3. I think it’s great that Pinterest has an etiquette platform for their users. Pinterest is a very visual social media network and without proper etiquette/usage a user can be discouraged to use it and leave the site.

  4. Every social media outlet seems to have some kind of etiquette policy in place. This allows for everyone to enjoy it without the worry of inappropriate material being posted. Creating the boards for companies to use allows companies to further exemplify what they are aiming to brand themselves as.

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