Chris Mayhew posted a wonderful short article titled “Avoid Social Media Disasters in 2013.” The reason I say it was wonderful is because it demonstrated real situations where a brand’s image was diminished due to it’s social media. As a big business, you are always in your customer’s eyes and social media puts you even more into the spotlight. Not only managing your social media is important, but the employees as well. For example, both Burger King and Taco Bell were hit hard last year with employees posting unsanitary pictures. The employee from Burger King was shown standing in the buckets of lettuce, and Taco Bell’s employee was urinating on some nachos. Even though these employees were both immediately fired, these two fast food companies had a hard time covering those viral pictures. So as a company with many social media platforms what should you do?
With the outreach that social media allows you, anything that is posted is instantly seen by millions and once it has entered the virtual world, it can’t be undone.
One thing that companies should realize is that monitoring their social media is huge. Social media is one of the best tools to demonstrate your brand’s image, so representing it in a negative way is almost a sentence to bankruptcy. One way to manage employees abuse to social media is by having a “no phones” at work policy. Cell phones should not be allowed in the work-place, especially for fast-food restaurants. Employers should try to become friends or links with their employees to check to see what is being posted about the company.
Social media is a great tool to display your brand image and interact with your customers. It is very risky to have many social media platforms. Make sure that you have an appropriate present on the Internet. If you have too many social media pages, you have a bigger chance of causing a public slip up. Manage your social media with care!