In this article by Scott Levy, a Forbes contributor, explains how brands can stand out on various social media platforms and how to properly engage their consumers online. With every company scrambling to make a Facebook and Twitter account these days, it is hard to make your brand stand out. Scott discusses the four key steps that will make your brand successful in any online social media.
The first step is to be transparent, now what that means is be honest and open to your customer base. Consumers want real people behind their brands not just some corporate entity that tells them what they want to hear. They wait humility honesty and a sense of humanity behind the brands they admire.
The second step is to engage your audience. That means two way communication between the brand and the consumer. The author gave an excellent example of when you tweet at a brand and they don’t say anything back you feel disconnected and basically ignored. Brands should both be sending messages but also listening to what consumers are saying about them and creating a dialog with them. Personally I get a little giddy when I tweet at a celebrity or brand and they respond to my tweet or re-tweet it.
Getting to know your audience is the third step in establishing a good social media presence. Regardless of how big your brand is your never too big to listen to your customers. Weather is a simple re-tweet or you address them on other social media platforms like Facebook, brands shouldn’t hesitate to listen and interact with customers they may just learn something that proves useful in future endeavors.
Lastly be interesting! Give your followers something to laugh, cry, joke, and talk about. Post content that is both relevant to your brand but also entertaining enough to warrant a re-post or a re-tweet from a follower. Chances are that if you can make something that people will genuinely find interesting your brands popularity and over all image will greatly improve. Getting an emotional response from a follower will go a long way in establishing a larger social media presence and one that people will actually care about.