Many brands choose not to use Google+ because of low engagement. TD Bank has now produced ninety six various videos to be published on new Google+ local pages for its different locations in New York City. These videos include interviews with the manages and on-site location footage of the stores.
TD Bank is not buying search ads to draw traffic to their new Google+ pages. This content will be used in hyper-locally targets display ads where residents of the Big Apple would see the video for their local bank after clicking on the ad. There is no promise from Google+ and Google about the placement of TD Bank’s Google+ pages but TD Bank is hoping to rank prominently based on the effort being put forth to maintain them. TD Bank is focusing on making their content more relevant and more interesting that it benefits them from a search perspective.
Currently, the highest ranked Google+ pages are celebrities. When I think of advertising and social branding, I head straight to Facebook and Twitter. Google+ is not on my mind. Hopefully down the road, Google+ will gain awareness and popularity so TD Bank and other companies can use it in a way to boost search and overall social media success.
What do you think about Google+ as a medium for social media advertising and branding?