11 Website Marketing and Social Media Trends That Will Shape 2014

The article I found was on the 11 Web Marketing and Social Media Trends That Will Shape 2014. A lot of them are similar to what we have now, such as mobile, blogging, and word-of-mouth marketing. However, this article predicts that some social media trends with change a little while others might change drastically. 

iphone.blog

The number one trend in this article was how mobile will go mainstream. I agree with this a lot because almost everybody has a cellphone today and everyone is using it during any free time they might have. It is important for companies to have websites that respond to cellphones and tablets in order for viewers to want to stay on your website. Personally, when I am on my phone and a website doesn’t respond to my cellphone, I usually get frustrated and leave the site. This also causes a high bounce rate, and companies don’t want that.

Blog word.

Another interesting point this article brought up was that blogging will remain the number one way to generate new business. I never knew blogging was so important and only started because of this class. It is important for small businesses to have blogs in order to drive traffic to their sites. I think blogging is very important because it allows people to read things that are more personable and interesting that just reading the “about” section of a website.

GooglePlus.blog

Google+ is predicted to grow more popular than Facebook in 2014. Google+ will be able to launch promoted posts which is similar to what Facebook does, however Google+ also has the search benefits. This definitely seems like a great idea to me because Facebook seems to incorporate the social aspect of peoples lives along with businesses. Google+ is more a tailored to businesses and less of the social lives of all your friends. So, I think it is a good idea for businesses to move from having Facebook pages to being on Google+.

neff.blog

Finally, the other part of this article that I found very important is the increase of images and videos for company sites. Today, many more people would rather see a picture of what products you offer rather than reading a description. Also, instead of reading about what a company does and what they’re about, wouldn’t you much rather watch a short video that just shows you? I sure would.

I think 2014 will hold some new improvements and changes to social media trends and that they will benefit companies as long as they jump on the band wagon rather than waiting and staying with old trends.

12 thoughts on “11 Website Marketing and Social Media Trends That Will Shape 2014

  1. I agree. Mobile use will definitely grow bigger and bigger as our SMART phones get smarter. I think this will be the case in only a few years and that the use of computers for social media use will be very slim.

  2. I got the notification for your comment on my post but for some reason it isn’t showing up on my end. Do you mind posting it again? thank you!

  3. I completely agree with what the article said about responsive design in mobile development. Other then the fact that many people will just leave a website if it isn’t optimized for mobile, but many developers and companies are starting to combat this issue. A couple years ago Twitter released their front end framework called bootstrap which is optimized for both web and mobile surfing. Not only is it free but Twitter encourages people to build on top of the framework to make it better. We will start to see more of this happening as we move to a primarily mobile world.

  4. Response websites are becoming incredibly important as more and more users are accessing the internet through mobile devices. I agree that if a site is not adaptable when viewed on one of these devices that there is a high chance that they will leave the site. Not only do companies need to make sure that their sites are responsive, but they need to make sure that the user experience on the mobile platform is successful. Being responsive is not enough, the design oftentimes needs to change quite a bit as well so that the usability is as successful as possible. If a site can do that then they have a major advantage against competition.

  5. Mobile usage is definitely something that social media sites are going to have to consider in the future. I know that I check Twitter almost exclusively on my phone, if their mobile app wasn’t as user friendly, I would get very frustrated. I also didn’t realize how much a blog impacted small businesses. Before this class, I thought that writing a blog would require so much time and effort, resources that only medium or large businesses would be able to handle. Now I see that it’s not that time intensive, and the potential for connection with your customers is crucial to surviving in this economy.

  6. Definitely smart phones are emerging now and days. I watched this movie called “HER” which came out in theaters and it was about a guy falling in love with his “OS” system. Not only was this weird but it showed how media is evolving so much that humans will be interacting with virtual systems and social media online will possibly become obsolete!

  7. When looking at mobile devices the trend will only grow. This is because cell phone companies are slowly but surely thinning out the old style of phones and pushing the smart phone on new and old users as time goes on. Soon we will see the older generations with smart phones due to the fact that the old style will be obsolete in the next 5-10 years. I remember when pagers were the thing and look at us now we all have mini computers attached to our hips. Technology is constantly evolving and growing smaller thusly the emergence of the smart phone into society has played a key role in how we get our precious content. I also get frustrated when my phone does not work with the mobile sites and agree that it is one of the main causes of bounce rates. However, in the near future I predict that problem will also be obsolete.

  8. I saw an advertisement for a business that makes it super easy for you to make an app for your business, kind of like how sites like WIX and Squarespace provide templates to make websites. Even those website making services and many others provide a mobile version so you can easily make sure your site is accessible both on the web and mobile. I thought that making apps accessible to any business was interesting and a definite indication of the profound effect of mobile on business.

  9. I agree that mobile is very important and I think that it is the most important part. I think mobile is the most important part because there are so many things that can be done on smartphones. Smartphones also continue to get more popular and more people have them so it would make sense if companies begin a lot more attention on their mobile development.

  10. Mobile is the next big step, no doubt about it. The issue that a lot of companies are focusing on right now is how they can effectively advertise on mobile platforms without being intrusive. It’s definitely a very fine line and, to date, I can’t list any successful attempts.

    I’m a bit skeptical about Google+ becoming more popular than Facebook in 2014. Maybe more popular as a business platform, but Facebook is way too far ahead of G+ to lose that much influence in just one year.

    Finally, love the point on blogging and it always helps make these class blogs easier to write. Not only do blogs give businesses an opportunity to relax and have fun with their content, it builds a personality, and gets customers more involved in current events. Additionally, as students who are honing in on writing skills we are developing skills that many graduating students will not develop. Always nice to have a unique skill set that makes you stand out.

    Nice article!

  11. There’s no doubt that mobile will start to take over. In my own experience however, the sites I use on mobile aren’t always the best, even if the site supports it. For instance, mycourses.rit.edu has a mobile version, however its pretty crappy and I’d much rather use the web version because I have access to more options. So while I think more sites need to support mobile to survive, I think that making it have the same functionality is almost as important.

    Another point along the same lines is consistency in design between platforms. The mobile version may be able to do the same thing as the desktop version, but if I have to make twice as many clicks to navigate through things, then it’s almost pointless.

    Overall, Facebook is a good example of this. The style of both versions are becoming more and more similar, with full news feed width pictures and other changes. However there are still functions missing in the mobile space, such as writing descriptions for each photo when uploading an album.

    The other point I found most valuable from this post is the useful and rich content that brands should focus on creating. It’s very frustrating when you go to a company site and you can’t figure out what they do. Using visuals and better scripted texts will greatly enhance the user experience and set the brand apart from the competition.

  12. There’s no doubt that mobile will start to take over. In my own experience however, the sites I use on mobile aren’t always the best, even if the site supports it. For instance, mycourses.rit.edu has a mobile version, however its pretty crappy and I’d much rather use the web version because I have access to more options. So while I think more sites need to support mobile to survive, I think that making it have the same functionality is almost as important.

    Another point along the same lines is consistency in design between platforms. The mobile version may be able to do the same thing as the desktop version, but if I have to make twice as many clicks to navigate through things, then it’s almost pointless.

    Overall, Facebook is a good example of this. The style of both versions are becoming more and more similar, with full news feed width pictures and other changes. However there are still functions missing in the mobile space, such as writing descriptions for each photo when uploading an album.

    The other point I found most valuable from this post is the useful and rich content that brands should focus on creating. It’s very frustrating when you go to a company site and you can’t figure out what they do. Using visuals and better scripted texts will greatly enhance the user experience and set the brand apart from the competition

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s