The article I found was on the 11 Web Marketing and Social Media Trends That Will Shape 2014. A lot of them are similar to what we have now, such as mobile, blogging, and word-of-mouth marketing. However, this article predicts that some social media trends with change a little while others might change drastically.
The number one trend in this article was how mobile will go mainstream. I agree with this a lot because almost everybody has a cellphone today and everyone is using it during any free time they might have. It is important for companies to have websites that respond to cellphones and tablets in order for viewers to want to stay on your website. Personally, when I am on my phone and a website doesn’t respond to my cellphone, I usually get frustrated and leave the site. This also causes a high bounce rate, and companies don’t want that.
Another interesting point this article brought up was that blogging will remain the number one way to generate new business. I never knew blogging was so important and only started because of this class. It is important for small businesses to have blogs in order to drive traffic to their sites. I think blogging is very important because it allows people to read things that are more personable and interesting that just reading the “about” section of a website.
Google+ is predicted to grow more popular than Facebook in 2014. Google+ will be able to launch promoted posts which is similar to what Facebook does, however Google+ also has the search benefits. This definitely seems like a great idea to me because Facebook seems to incorporate the social aspect of peoples lives along with businesses. Google+ is more a tailored to businesses and less of the social lives of all your friends. So, I think it is a good idea for businesses to move from having Facebook pages to being on Google+.
Finally, the other part of this article that I found very important is the increase of images and videos for company sites. Today, many more people would rather see a picture of what products you offer rather than reading a description. Also, instead of reading about what a company does and what they’re about, wouldn’t you much rather watch a short video that just shows you? I sure would.
I think 2014 will hold some new improvements and changes to social media trends and that they will benefit companies as long as they jump on the band wagon rather than waiting and staying with old trends.