With people spending a majority of their time online on social media websites it is clear that businesses can profit from their presence on these platforms. The article I found goes into detail about how companies can measure success with their social media efforts as well as gives other tips on how to strengthen your social media marketing.
One section that stuck out to me in particular was “owning up to your mistakes” (Kim). In class we have talked about several instances where companies made a mistake with the way they mishandled a campaign. Either it was something like responding poorly to a series of comments on a Facebook post or totally missing the program and using an iPhone to post Samsung galaxy photos on twitter from the Oscars.
It helps to own up to whatever went wrong and we’ve seen through many examples in class how inappropriately handing mistakes can hinder a company’s social media marketing. I agree with the author that its not easy to own up to a big mistake, especially because everyone in the world can see it if its on a major platform like Facebook. Everyone has a bad day every once in a while, but minimizing them will help strengthen your social media marketing and help you to be more successful.
Kim, Larry. “These 7 Tips Will Supercharge Your Social Media Marketing.” Small Business Trends. Marketing Tips, 12 Mar. 2014. Web. 16 Mar. 2014.