This certainly won’t come as a shock to anyone but Apple and Samsung are at it again. Their most recent battle appears to be over Samsung’s original campaigns against Apple and then Apple’s response to them. Apple released its first campaign since 1997 last year, “Designed by Apple in California” that was intended to remind people about why they should buy Apple products. Samsung called Apple out and claimed that this campaign was a product of their ads against Apple and that it was a desperate attempt to save their brand. This prompted me to do additional research to learn if Apple is in fact fading as a brand.
The Smartphone market has drastically progressed, although iPhone sales are slowing down. I believe this to be due to the other options now being offered. This relates to the points brought up in this article about whether or not Samsung copied Apple and the court case currently in session. It’s been over 2 years now since Apple filed a suit against Apple in regards to infringement issues. A verdict is supposed to be announced at the end of this month and I’m curious to see what will happen. I believe this verdict could drastically affect both companies at this point, especially in terms of their brand image. Also, if Apple wins Samsung will be forced to pay a large fee, which would be a large hit to the company. I’m wondering if this case will be major news and spark an even bigger debate between the companies as well as their loyal followers. I think both brands will take to social media, as they have been, in regards to the verdict. I also believe the campaigns proving who is better will continue, if not grow in regards to the decision.
I also thought it was important to mention the effects this constant battle has had on the cell phone market overall. Smartphone’s have taken over and have become more widely produced. Apple has expanded upon their original line of iPhones and now offers a variety of phones, including a lower line option. Also, Samsung has come a long way and now is the leader in the Smartphone market and makes the most technologically impressive phone. This competition has clearly sparked creative development and led to the fantastic Smartphone’s we now own today.
I was wondering if anyone had seen both Apple and Samsung’s ads and had an opinion on which was better? Also, how to you think the court will rule this month and why? What affects do you think this will have on Apple and Samsung sales?