While online this morning, I came across an article about Facebook adding an “I’m a Voter” button on their mobile app. This is a way for major industries to get the youth involved in voting more. When they go on their social network they can now hit the ” I’m a Voter” button and share with others what they are voting for and even who they are voting for if they want to share that kind of information. This button will only appear on election day therefore it will not be crowding space on non- voting days. It was launched in India today just in time for election day today. Now 18 and over Facebook users can share that they are voting and their experience with it as well.
As much as I would hate to admit this but I actually think that this ” I am a Voter” button is actually a good idea for getting more youth involved in voting. Now everyone loves updating their statuses to share what they are doing, eating or watching. So by adding this feature to Facebook, the 18+ crowd on Facebook can now share their voting information. This benefits both sides because one, Facebook will have more interaction on those days in particular from the voters themselves and those who are curious to see who is voting. (Great day to advertise for your businesses as well) and two there will most likely be more votes from that age group because it is kind of like monkey see, monkey do, if one friend does it then usually others will follow.
Another benefit from this is that it will be on the app as well making it easier for Facebook users to update information straight from their mobile phone while on the go. Voters can update this while at their voting station or as they are leaving. Facebook can then get a guesstimate about how many 18+ is actually voting and share that information with the world. That way we can see if by adding this button is it really getting more people, more younger people involved with voting. And then after election day the button disappears and won’t appear again until the next election, therefore not crowding your news feed forever.
I definitely think this button is beneficial for elections and will get more youth involved in voting. We will have to wait and see for election day to see.