Don’t worry, there is no Game of Thrones spoilers on here.
AMC, HBO, Showtime and FX are some of many TV networks that have capitalized in creating a loyal interactive fan base using social media. GOT has 10.3 million fans on Facebook, liking, commenting and sharing content from the show. This form of marketing (word of mouth) is far cheaper and more effective then traditional TV commercials in the past. Social media doesn’t make a TV show good, but makes people aware of a good TV show and in some cases, brings a good one back to life.
Some of you may of heard of the show Blue Mountain State on Spike TV or Netflix. Its a beloved comedy football show that was unfortunately cancelled in 2011 for unknown reasons but probably because it didn’t become really popular until after it was cancelled.Being cancelled hasn’t stopped BMS’s Facebook page from posting on a regular biases with engaging content and gradually creating “cult” like fans. Their has even been online campaign to get another season filmed but with not prevail, until recently… Alan Ritchson, an actor on BMS, recently announced a Kickstarter campaign on April 15 to fund a new BMS movie. This is the first movie that I know of, that is being entirely funded from people like you and I.
It will be interesting to see how different the the current TV show model will be 5 years from now.