In 2013, the largest e-cigarette producers pumped a total $60 million dollars into their advertising and marketing budgets. That’s an increase of more than 100% since 2012, and has the US government concerned about the growing effect on an underage audience.
Because the e-cig industry is “unregulated,” advertisements have made their way to television and radio where children are regularly exposed. This breaks a “four-decade federal ban (that) has prohibited cigarette ads.”
Senator Richard Durbin (IL) and House Energy and Commerce ranking member Henry Waxman (CA) are concerned about the “candy-flavored” cigarette substitutes becoming an addiction and serious health concern for young kids.
It (e-cigarettes) is growing in popularity among children and sadly poses serious public health threats… The report…makes clear that e-cigarette companies and the tobacco companies that own some of them have a determined effort to market their product, to pass out samples and to lure children into this nicotine addiction.
As long as e-cigs are not regulated by the FDA, producers will continue to promote them as a safer alternative to cigarettes. Twitter bots are being used to pump messages (promoted, usually) into the Twittersphere on onto your feed, along with millions of underage users.
Tobacco company and e-cigarette producer, Altria says that it supports:
…appropriate marketing regulations which allow e-vapor companies to communicate to adult vapors, respect adult consumer choice, while at the same time reducing exposure of e-vapor marketing activities to unintended audiences.
However until the FDA imposes their regulations, the marketing behavior of these e-cig companies is telling otherwise.
E-Cig Marketing Budgets Growing by More than 100% Year over Year, from AdAge (original article)