If you’ve ever been on Pinterest, you’d share my problem that once you start scrolling through all the pictures 2-3 hours have past. Don’t deny that this hasn’t happened to you..it’s inevitable. But when I want a quick idea for an outfit for the day as I’m scrambling to find something to wear, I find it annoying sometimes that I have irrelevant content appearing in my search. For example, I recently bought a pair of maroon pants and I wanted to find an outfit that would compliment the pair. Granted yes I got some ideas but some posts relating outside the scope of fashion appeared which didn’t have anything to relate to maroon or pants.
However, now Pinterest is incorporating a new search feature that helps users, like me, navigate through the sea of images. Introducing Guided Search, this product allows for users to filter their search by adding filters that is relevant to the original search term. The example given in the article is the best way to describe how it works:
“For example, searching for “hairstyles” will now provide filters like “wedding,” “round face,” or “short hair.” Users searching for “burgers” may see filters like “vegan” or “easy recipes.” The filters can be added or removed without leaving the search results page, and appear on mobile as visual tiles below the search bar.”
This product will only be available for the mobile app so far, no date has been released for the web version.
Along with Guided Search, Pinterest plans to roll out custom categories which allows for users to add pins to categories that didn’t previously exist. Personally I find this a little too overbearing because there’s already a lot of defined categories so how many more do you need? And soon people would just be making categories for the most random thing…Cat, Plant, Yellow School bus…I’d have to see for myself how this would be adopted. Maybe this would increase visibility or just more mayhem.