Earlier this year, Twitter had announced that it would be changing its interface to adopt a surface for new types of ads. As of Friday, Twitter had announced Website Cards for both desktop and mobile layout. Website Cards essentially is a new ad-unit that highlights a small photo, text and the URL of the advertiser’s webpage. This is in an effort to drive more traffic for advertisers than just pairing an image and URL.
I think that if it doesn’t integrate will within in the user’s feed then it’s going to feel somewhat similar to how Facebook displays their ads. If they were able to follow a similar format to Tumblr and have ads that barely are noticed as ad but instead display as regular content then having that seamless flow would appeal much more. And since information on Twitter occurs much more quickly, having a more seamless integration would prove to be more beneficial than appearing as an advertisement.
Would have to see the actual ads and how it roll out to see for myself whether I can actually pick up on it. Otherwise, what do you guys think? Would using these Website Cards actually drive more traffic or will it be like how Facebook annoyingly has ads interrupting your news feed?