Making sure that your efforts on social media are visually appealing and cohesive may seem like a no brainer. However, many brands struggle with this concept and realize that it is not as easy as it seems. Just as any part of a marketing plan, the visual design and concept of a post must be planned out strategically. This is especially true if the post is meant to be part of a series. Posts that are supposed to correlate to one another should obviously do so from a visual standpoint. With so much to consider, it is best to start off with a basic understanding about designing in terms of social media. This article outlines 4 easy ways that will elevate any brand’s social media efforts from random to cohesive and clear as well as showing examples of brands that have mastered this art.
1. Set your color palette
Oftentimes, one of the most recognizable features of a brand is it’s colors. By incorporating your brand’s specific colors into posts, you are furthering the brand image and making your posts easily recognizable to viewers. Having a style guide with the specific hex values for each color ensures that no matter who is creating the post, the same colors will always be used.
2. Determine your brand fonts
Similar to color, the fonts that you use for your brand are recognizable and immediately evocative of your brand. By keeping these consistent, the brand’s image remains strong. Try to stick to only two or three fonts to keep things as clear as possible.
3. Use photo filters
If your photos have the same look and feel then they will eventually become diffused into the brand’s image. Viewers will always recognize an image as being part of a certain brand if there is a consistent feeling to the images. These filters should work with your already existing design elements.
4. Design Consistent Templates
The formatting and layout of your posts is incredibly important. Determining what information and images is most important should determine the hierarchy is your posts. By having a template to format your content, you are furthering the cohesiveness of your brand and viewers can get the information they need from the post more efficiently.
Social media marketing should be an extension of your brand and should be as well thought out as any other advertising method; these 4 methods will help get you there. Do you find that you favor brands on social media that have a consistent look and feel that you can recognize easily?