Posted by Daniel English

Shaping Your Brand’s Personality

Shaping Your Brand’s Personality

As a manager of a brand, it is important to ensure that the personality of your brand is communicated clearly to your audience.  However, often times the community reacts to and helps define the brand and its identity.  In those cases it is important to understand what values the consumers hold to the brand in … Continue reading

Your Brand’s Logo: Handle with Care

Your Brand’s Logo: Handle with Care

The logo is arguably the most important part of any brand, especially in today’s visual society. We get attached to logos; attributing feelings, thoughts and lifestyles to different brands and their logos help us identify those attributes.  And that it why it is vitally important that you tread carefully when planning a rebrand of your … Continue reading