Posted by reaganjulia

Social Media and success in the Cosmetic Industry

            The total revenue of cosmetics industry in the United States alone is 53.70 billion dollars and seems to growing. What does this mean for companies, who now have to focus on multiple platforms to attract customers? Well according to Estee Lauder, it means putting more money into digital marketing … Continue reading

Using Agencies versus Moving In House

With the countless benefits of having a social media team that has the ability to effectively and easily communicate with customers, while maintaining an efficient relationship with other departments within a company is vital to a successful social branding effort.  In the article, the the idea that companies are moving from using agencies as their … Continue reading