Filed under Brand Management

6 Steps to a Small Business Social Media Strategy

6 Steps to a Small Business Social Media Strategy

As a person who has previously worked in several small businesses who have worked with social media to gain awareness, this article has brought up some awesome points for small businesses that are looking to make an online appearance. However, you must remember that social media is NOT a source of advertising. It is a … Continue reading

Shaping Your Brand’s Personality

Shaping Your Brand’s Personality

As a manager of a brand, it is important to ensure that the personality of your brand is communicated clearly to your audience.  However, often times the community reacts to and helps define the brand and its identity.  In those cases it is important to understand what values the consumers hold to the brand in … Continue reading

Google+ Gives B2B Businesses a +1

We all knew that it would only be a matter of time before the almighty Google threw its hat into the social media ring. In the first year it existed, Google+ amassed an impressive following of 90 million people, which is quickly encroaching on LinkedIn’s 161 million user base. In today’s internet with Google reigning … Continue reading

QR codes: User beware

QR codes: User beware

Over the past few years several companies have tried to use QR codes in their marketing campaigns.  Although a few of them have been successes most of them have been failures.    A few of the reasons why QR codes fail are  a good portion of the population does not know how to use them, marketers have failed to utilize  them correctly, and that a good majority of the population don’t have … Continue reading

5 Words that You Should Never Use in Sales or Marketing

5 Words that You Should Never Use in Sales or Marketing

Social media is becoming the most prevalent place for business to market themselves to consumers, but how does what is posted affect the consumer and potential sales? For most companies and individuals, the main objective of marketing is to drive traffic to their store or site and encourage customer interaction and purchases. Therefore, “action” words … Continue reading

Creating lasting Loyalty Programs

Creating lasting Loyalty Programs

With the myriad amount of loyalty programs out there, marketers are facing problems generating and retaining members. There are now more loyalty programs spanning numerous industries then ever before. Many shoppers are signed up for numerous programs, and out of 18 programs, most will only participate in 8 (Colloquy). There is concern that because of … Continue reading

Marketing Resolutions

Marketing Resolutions

With the beginning of a new year always comes the heap of resolutions and bundles of promises of great changes to come. As individuals it is usually quite easy to pick our goals and take our vows. We devote ourselves to losing weight, traveling, spending more time with family or learning something new. This got … Continue reading