Tagged with advertising

That ad space though, in 140 characters or less…

Earlier this year, Twitter had announced that it would be changing its interface to adopt a surface for new types of ads. As of Friday, Twitter had announced Website Cards for both desktop and mobile layout. Website Cards essentially is a new ad-unit that highlights a small photo, text and the URL of the advertiser’s webpage. … Continue reading

US Fighting to Ban E-Cig Marketing to Children

US Fighting to Ban E-Cig Marketing to Children

In 2013, the largest e-cigarette producers pumped a total $60 million dollars into their advertising and marketing budgets. That’s an increase of more than 100% since 2012, and has the US government concerned about the growing effect on an underage audience. Because the e-cig industry is “unregulated,” advertisements have made their way to television and radio … Continue reading

Advertising to Engagement

Advertising to Engagement

The article I found is called From Advertising to Engagement by Ted Shelton. This article talks about advertising and engagement strategies. Ted talks about how engagement is the new best way to market to customers. The article shows what formula was used for old advertising. Old advertising used a formula that included 3 steps: Interrupt, Entertain, and Inform. It also has the … Continue reading

5 Words that You Should Never Use in Sales or Marketing

5 Words that You Should Never Use in Sales or Marketing

Social media is becoming the most prevalent place for business to market themselves to consumers, but how does what is posted affect the consumer and potential sales? For most companies and individuals, the main objective of marketing is to drive traffic to their store or site and encourage customer interaction and purchases. Therefore, “action” words … Continue reading