Tagged with branding

Apple v Samsung – verdict this month

http://bits.blogs.nytimes.com/2014/04/04/apple-and-samsung-fight-over-who-was-the-follower/?hpw&rref=business This certainly won’t come as a shock to anyone but Apple and Samsung are at it again. Their most recent battle appears to be over Samsung’s original campaigns against Apple and then Apple’s response to them. Apple released its first campaign since 1997 last year, “Designed by Apple in California” that was intended to … Continue reading

Things You Should Never Post on Facebook

Things You Should Never Post on Facebook

The other day we discussed what companies should and shouldn’t share via their blogs. Of course Chick-Fil-A’s CEO’s views about gay marriage came up, and there was some debate on whether or not he should’ve said what he said. But this got me thinking what WE should be doing as far as personal branding and … Continue reading

No Branding, No Noise

Consumers in the United Kingdom are now experiencing a new kind of shopping experience provided and hosted by Selfridges, a high-end department chain founded in the early twentieth century. By collaborating with international brands and Headspace (modern meditation gurus), Selfridges now allows customers to shop without worrying about brands or the, sort of, noise pollution … Continue reading

7 Bold Ways to Build Brand Personality

With out a doubt, it is crucial for a brand to have a face or personality. Consumers like to associate themselves with a product or company that relates to their lifestyles or values. Let’s take Coca-Cola for example. Their personality is that every time you drink a coke you “Open Happiness”.  By having a presence … Continue reading

5 Words that You Should Never Use in Sales or Marketing

5 Words that You Should Never Use in Sales or Marketing

Social media is becoming the most prevalent place for business to market themselves to consumers, but how does what is posted affect the consumer and potential sales? For most companies and individuals, the main objective of marketing is to drive traffic to their store or site and encourage customer interaction and purchases. Therefore, “action” words … Continue reading

Instagram Policy Change and User Backlash

Everyones favorite photo sharing social media site came under heavy criticism last Tuesday when it released its new privacy policy to users. Essentially the policy change would allow Instagram to sell users uploaded photos for a profit without compensation or permission from the user. Users fear that their photos and photos of their loved ones might show … Continue reading

Social Media and the Holidays

Social Media and the Holidays

It’s the most wonderful time of year… for consumers. For marketers and businesses it can be daunting. Consumers are overwhelmed with ads, promotions, and deals. Even more so now thanks to the internet and social media; shoppers can shop and compare faster, and quickly move from brand to brand without giving it much thought. So … Continue reading