Tagged with inbound marketing

Content Marketing: Why it is Important and How to do it

What is Content Marketing? Content Marketing is a marketing technique that uses content to attract, acquire, and engage a specific target audience. Through the use of valuable content and including call to actions, content marketing can lead to profitable customer action. Content Marketing is not about selling your product or service to a consumer, but … Continue reading

7 Bold Ways to Build Brand Personality

With out a doubt, it is crucial for a brand to have a face or personality. Consumers like to associate themselves with a product or company that relates to their lifestyles or values. Let’s take Coca-Cola for example. Their personality is that every time you drink a coke you “Open Happiness”.  By having a presence … Continue reading