Tagged with marketing

Why Marketers Should Consider Instagram for Business

Instagram has been gaining popularity in the past couple of years, and some businesses are beginning to take advantage of the app’s growing audience. A couple weeks ago I listened to one of Social Media Examiner’s Podcasts about marketing opportunities in Instagram. SME’s Michael Steltzner interviewed Sue B. Zimmerman, a Cape Cod fashion boutique owner … Continue reading

Apple v Samsung – verdict this month

http://bits.blogs.nytimes.com/2014/04/04/apple-and-samsung-fight-over-who-was-the-follower/?hpw&rref=business This certainly won’t come as a shock to anyone but Apple and Samsung are at it again. Their most recent battle appears to be over Samsung’s original campaigns against Apple and then Apple’s response to them. Apple released its first campaign since 1997 last year, “Designed by Apple in California” that was intended to … Continue reading

The pleasure of sharing

Turns out sharing things on social media gives you the same rewarding pleasure as sex, food, and exercise. It makes sense that when you share things on social media, its rewarding. Before, whenever you wanted to share an idea or something cool you saw somewhere, you would have to wait  until you saw the people … Continue reading

Advertising to Engagement

Advertising to Engagement

The article I found is called From Advertising to Engagement by Ted Shelton. This article talks about advertising and engagement strategies. Ted talks about how engagement is the new best way to market to customers. The article shows what formula was used for old advertising. Old advertising used a formula that included 3 steps: Interrupt, Entertain, and Inform. It also has the … Continue reading

Content Marketing: Why it is Important and How to do it

What is Content Marketing? Content Marketing is a marketing technique that uses content to attract, acquire, and engage a specific target audience. Through the use of valuable content and including call to actions, content marketing can lead to profitable customer action. Content Marketing is not about selling your product or service to a consumer, but … Continue reading

6 Steps to a Small Business Social Media Strategy

6 Steps to a Small Business Social Media Strategy

As a person who has previously worked in several small businesses who have worked with social media to gain awareness, this article has brought up some awesome points for small businesses that are looking to make an online appearance. However, you must remember that social media is NOT a source of advertising. It is a … Continue reading

Things You Should Never Post on Facebook

Things You Should Never Post on Facebook

The other day we discussed what companies should and shouldn’t share via their blogs. Of course Chick-Fil-A’s CEO’s views about gay marriage came up, and there was some debate on whether or not he should’ve said what he said. But this got me thinking what WE should be doing as far as personal branding and … Continue reading

7 Bold Ways to Build Brand Personality

With out a doubt, it is crucial for a brand to have a face or personality. Consumers like to associate themselves with a product or company that relates to their lifestyles or values. Let’s take Coca-Cola for example. Their personality is that every time you drink a coke you “Open Happiness”.  By having a presence … Continue reading

5 Words that You Should Never Use in Sales or Marketing

5 Words that You Should Never Use in Sales or Marketing

Social media is becoming the most prevalent place for business to market themselves to consumers, but how does what is posted affect the consumer and potential sales? For most companies and individuals, the main objective of marketing is to drive traffic to their store or site and encourage customer interaction and purchases. Therefore, “action” words … Continue reading