In 2013, the largest e-cigarette producers pumped a total $60 million dollars into their advertising and marketing budgets. That’s an increase of more than 100% since 2012, and has the US government concerned about the growing effect on an underage audience. Because the e-cig industry is “unregulated,” advertisements have made their way to television and radio … Continue reading
GROUP 6 Final Report: Handling Negative Feedback Since the ability to voice your opinions on brands is present, companies must know how and when to properly respond to their consumers. Although a brand may get a handful of praise and positive feedback, they must also know how to handle negative feedback when it strikes. … Continue reading
The marketing world has been revolutionized and reinvented in the last decade with the advent of Social Media. For many companies, the transition into digital media and marketing was easy; B2C companies quickly saw rampant success with social media marketing campaigns. For B2B companies, this new market meant exploring uncharted waters, with very little means … Continue reading
Telling stories has been a part of human culture since the beginning of time. It is not always about the length of a story or the longevity of the story that makes a tale memorable. It is more about how a story makes one feel. Do you remember it? Does it make you question what … Continue reading
Myspace, the social media burn out of the mid-2000’s, is making a comeback with the help of Justin Timberlake. While the entertainment-based social community site is geared towards entertainers, specifically musicians, many companies are dealing the question of whether to jump on the new platform. Social Media Examiner put together a good article on the … Continue reading
I was recently reading this article on Forbes.com. Here The article speaks towards the outbreak of social media and how quickly it has become a vital role in advertising and marketing. With every new type of technology we come across there are always some positive and negative ways of using it. Most importantly this article speaks … Continue reading
The other day we discussed what companies should and shouldn’t share via their blogs. Of course Chick-Fil-A’s CEO’s views about gay marriage came up, and there was some debate on whether or not he should’ve said what he said. But this got me thinking what WE should be doing as far as personal branding and … Continue reading
We all knew that it would only be a matter of time before the almighty Google threw its hat into the social media ring. In the first year it existed, Google+ amassed an impressive following of 90 million people, which is quickly encroaching on LinkedIn’s 161 million user base. In today’s internet with Google reigning … Continue reading
When you put your personal brand on Social Media networking cites, you are essentially placing yourself in competition with thousands of others claiming to provide the same thing as your brand. So how do you become the brand that people turn to when they need information of your sort? Your brand must offer something the … Continue reading
With out a doubt, it is crucial for a brand to have a face or personality. Consumers like to associate themselves with a product or company that relates to their lifestyles or values. Let’s take Coca-Cola for example. Their personality is that every time you drink a coke you “Open Happiness”. By having a presence … Continue reading
