Tagged with Social Media

Social Media Use in Law Enforcement

Police Turn to Social Media to Fight Crime, Dispel Rumors When I first read the title of this article, “Police Turn to Social Media to Fight Crime, Dispel Rumors”, I was captivated by it due to the recent banning of social media websites in countries such as Turkey and Ukraine. The prime ministers of these … Continue reading

Social Media and the Conflict in Ukraine

As most of you know, Russia’s potential military intervention in Ukraine has the global community on edge. It’s impossible to turn on any newscast or visit any major news website and not be inundated with updates about Ukraine and Russia. As with any other major event these days, there is a lot of buzz on … Continue reading

Advertising to Engagement

Advertising to Engagement

The article I found is called From Advertising to Engagement by Ted Shelton. This article talks about advertising and engagement strategies. Ted talks about how engagement is the new best way to market to customers. The article shows what formula was used for old advertising. Old advertising used a formula that included 3 steps: Interrupt, Entertain, and Inform. It also has the … Continue reading

Social Media and Televised Award Shows

Social Media and Televised Award Shows

When searching online for an article about social media, I came across this one article that caught my attention. Can Social Networking Accurately Predict Oscar Winners? by Dorothy Pomerantz. According to the article, they believe that the buzz on social networks about movies and celebrities in general can help predict the winners for this years Oscars. … Continue reading

Group 6: Handling Negative Feedback

GROUP 6 Final Report: Handling Negative Feedback   Since the ability to voice your opinions on brands is present, companies must know how and when to properly respond to their consumers. Although a brand may get a handful of praise and positive feedback, they must also know how to handle negative feedback when it strikes. … Continue reading