Tagged with social networks

Advertising to Engagement

Advertising to Engagement

The article I found is called From Advertising to Engagement by Ted Shelton. This article talks about advertising and engagement strategies. Ted talks about how engagement is the new best way to market to customers. The article shows what formula was used for old advertising. Old advertising used a formula that included 3 steps: Interrupt, Entertain, and Inform. It also has the … Continue reading

Things You Should Never Post on Facebook

Things You Should Never Post on Facebook

The other day we discussed what companies should and shouldn’t share via their blogs. Of course Chick-Fil-A’s CEO’s views about gay marriage came up, and there was some debate on whether or not he should’ve said what he said. But this got me thinking what WE should be doing as far as personal branding and … Continue reading

5 Words that You Should Never Use in Sales or Marketing

5 Words that You Should Never Use in Sales or Marketing

Social media is becoming the most prevalent place for business to market themselves to consumers, but how does what is posted affect the consumer and potential sales? For most companies and individuals, the main objective of marketing is to drive traffic to their store or site and encourage customer interaction and purchases. Therefore, “action” words … Continue reading

Social Media: Key Player in Brand Identity

Social Media: Key Player in Brand Identity

In the process of getting your business valuable attention and your name out there, it is important you use the essential tools available to spread news about your brand. As things are beginning to spread all over the Internet, social networks are a great tool to use. We live in an extremely technological world and … Continue reading